You are missing the point. What is important is not what the basketball program earns, but where the money goes. The money does not belong to the basketball program. It belongs to the university, which reinvests it for the benefit of the students, faculty, community, and many other worthy causes$31+ million profit in 2016 only second to Louisville's $41 million profit that year.
https://www.google.com/amp/s/amp.bu...asketballs-biggest-money-maker-in-2016-2018-2
I am generally in agreement, with one important condition. They could make money if it were solely based on the player's image without any reference to Duke or any other school. Otherwise, the earnings would come primarily from the school's brand, not from the player's image, and there is no reason why the player should be able to profit, even a little, from the goodwill that it has taken the school many years to develop. If someone wants to but a t-shirt with Zion's face or action profile on it excluding any image or reference to Duke, fine with me.A good portion of athletes are getting their hands on pell grants + stipend or just cost of attendance. The second option is a pretty sweet salary, based on that alone Zion made more money than I did this year. Of course he deserves a bigger pay day than an average guy like myself. The point is I didn’t struggle to put food on the table or afford necessities and I had to pay bills. Pell grants + stipend option is much lower but still around $10K total. If you aren’t paying bills (besides maybe a cell phone) what’s the need for more? So I find it hard to believe that these kids need more money to afford necessity living. In addition to all of this, there’s also a ton of other different ways to score financial aid money. On the other hand, I do feel terrible for struggling families of these athletes but we shouldn’t make the NCAA feel responsible for that.
I don’t want you to think that I completely disagree with you though, because I don’t. I have no problem with athletes making money via their own image, I’m just not sure how the NCAA would go about regulating it.